Jan
Outdoor Digital Signage – When is a sign is a sign?
Signs are all around us and they are instructing us to do something, whether we agree or not sometimes we have to comply. From street signs to dynamic signs they are getting us to do something.
From road signs that are coloured red in the United Kingdom command you to do something, such as “Stop” and give way to other vehicles. A green traffic light means go and so on.
Like road signs digital signage is used to show us the difference between a Latte and an Americano in a café, again it is used in sports retailers to show the winning team playing soccer, football or rugby then linking nicely to current promotions on the relevant sports strips. These signs have one thing in common they are telling you “to buy our products”.
However there are occasions they are not used in this way…when they are used for internal corporate communications, such as encouraging staff to donate to charity projects such as the devastation of Haiti, they can also be used to congratulate a colleague who has won a major project or secured a new contract.
Digital signage can be used for:
• Notifying staff if a products quantity dips below a certain number
• In call centers when they are inundated with calls DS can be used to instruct staff to delay lunch
• SD can be used to inform staff the car park is full and redirect them to an alternative.
• It is also used for delivering new staff training
So as you can see from the above information they are all signs from road signs to retail outlets they are all asking for our co-operation. Some like speeding signs we reluctantly comply with, but if we ignore them the consequences are too large.
LCD enclosures Global are the worlds leading manufacturer of outdoor TV cabinets designed for the outdoor digital signage market.